When Grist Iron first came to us a few years ago, they had an established brand identity, but lots of mixed messages and moving pieces, and were concerned about potential brand confusion. It was time for a cohesive brand experience that unified all they have to offer – from the brewery and beer to lodging and events.
What truly is the essence of the Grist Iron experience? “Good Times Always On Tap.” We came up with that brand promise as a tag line and worked with them to dial in their messaging and visual identity in a way that is uniquely Grist Iron.
From can design, to vehicle wraps, wall graphics, tap handle magnets, rack cards, Lodge logo, ongoing brand strategy consultation, and more we are proud to partner with Grist Iron to rock their authentic brand.
When we took on the task of exploring and refining our brewery brand, our management team was fortunate enough to have The Brand Boss Studio on our side to guide us through the process. They took the time to explore, ask thoughtful questions, and really dug deep into what makes Grist Iron tick. Once The Brand Boss Studio helped us uncover our “why,” the team then became our constant sounding board in developing new design projects from rack cards to beer can labels to tap handle magnets. As we continue to work with The Brand Boss Studio on additional projects, the team keeps us focused on our objectives at every step and offers valuable guidance on how to stay true to our core brand and how to best communicate that brand through consistent and clear design.