Brand Experience

Rebrand & Launch

When Parlor City Vegan came to us, they had been primarily doing business at farmer’s markets and catering events with a clean, but a bit too cold for them brand. Now they were launching their first ever brick & mortar cafe, and they wanted a cohesive experience that felt more like them.

Beginning with brand identity analysis, we worked with them to create the welcoming “plant-based comfort food for the meat and potatoes masses” feel that truly captured Sara’s creative re-imagining of her Grandma’s kitchen recipes yet appealed to progressive young professional women with a “mid-century modern meets Victorian” vibe.

From logo, to signage, to menu design, apparel, social graphics, merch, and their vegan cheese line packaging, we help them create a strong, unified, authentically Parlor City Vegan brand experience.

“We greatly appreciate The Brand Boss Studio’s guidance with re-branding our new image and messaging for our restaurant, product packaging, and promotional materials. Their attention to detail and holistic approach to bringing our branding to life was evident in everything from our logo, menu design and interior vibe. Community feedback has been extremely positive.”

Sara LiuSara Liu
Owner
Parlor City Vegan