Staffing Mastery is a business that empowers independent staffing agency owners to scale beyond seven and eight figures for the sake of impact and legacy – for their families and for the people that they help place into job positions. Their identity statement is simply, “Empowering independent staffing agencies for growth, legacy, and purpose.” And that purpose piece is very important to them.
They came to us with a logo, but not really an established brand. So we helped them dig into and translate their brand identity into the comprehensive experience of the Staffing Mastery brand.
We created patterns and updated visuals leveraging their logo. We also created a Brand ID Navigator for them to use moving forward to ensure that all elements of the Staffing Mastery experience are consistent and on-brand.
Then we built their member portal in Kajabi. (We love Kajabi!) And so you can see here again how this identity of growth, legacy, purpose, and the human connection is communicated across all these touch points. And rather than just saying “about us,” as most websites do, we chose “your coach,” because the identity of this business is that Staffing Mastery is your coach, walking with you step-by-step, helping you get where you want to go.
Next we built the sales funnel and looked at what that strategy was to bring people into their world. How things needed to be worded, structured, how that practically needed to flow and all of the ways that needed to be created on the backend and the front end as well. The copy editing, the mock-ups, the flow, the testing, the optimization for mobile, Hotjar, et cetera. All of that we did, again, to create this consistent experience with the Staffing Mastery brand.
We created the branded course experience including the course portal and all of the videos that go with that, and the branded workbooks.
Next we created branded social media graphics and templates, as well as covers for their expert group. And even the fact that it’s an expert group. It’s not just, “Hey, here’s another Facebook or LinkedIn group.” No, this is an expert group because you are a group of experts that we are investing in to help you get where you want to go. We also developed branded motion graphics for their videos with video intros & outros.
All creating the comprehensive, congruent experience incorporating the true identity of the Staffing Mastery brand.