Your Team


Rachel Jenks

Chief Brand Boss

Founder. Owner. Brand Boss. With more than twenty years experience working in public communications, including 13+ years in graphic design, Rachel’s passion is empowering business owners to rock YOUR brand like a boss. “I’m tired of seeing business owners at the mercy of marketing whims or feeling pressured to keep up with every trend out there, rather than being true to who you are as a company. At the end of the day, there’s nothing more powerful than being authentic. Being real. Building trust and serving your people – confidently, uniquely as YOU.”

Prior to design, Rachel’s off the beaten path career journey spanned multiple roles in various countries, three cities, and two states – including professional ballet, management, copywriting, event production, business consulting, and national and international public relations.

As a brand strategist and designer, she has had the opportunity to work with organizations of all sizes and industries to amplify the power of their brands through brand strategy, brand development, UI/UX, content creation, packaging design, print design, multi-media, advertising, marketing, live event production, e-learning, 3D animation, video, photography, art direction, and out-of-home.

Rachel is the host of The Brand Boss Show podcast and YouTube channel and an in-demand public speaker.

When not strategizing business or designing powerful brand experiences, Rachel can be found hiking in the sunshine, playing in her kitchen, or catching up on Audible reads while off on a foodie adventure.

Melissa Buck

Strategic Design Boss

Creator. Thinker. Design Boss. Melissa is a creative problem-solver with a passion for communicating through thoughtful, strategic design. “Great design isn’t just about creating something that looks pretty. The key to success is designing with the holistic customer experience in mind. When intentional strategy and clear identity synchronize to inform the audience and drive action, that’s when you’ve reached an effective and beautiful design.”

A creator and nerd at heart, Melissa discovered her love for design in high school, as the perfect meld between her interests in digital technology and art. She began experimenting with design in Microsoft Word (eek!), then dove in to teach herself an outdated version of Photoshop that she managed to get her hands on, and eventually attended Ithaca College where she earned a Bachelor of Science in Integrated Marketing Communications and a minor in Still Photography.

Born and raised in the Finger Lakes region, Melissa has always aspired to help local businesses thrive through polished branding, marketing, and design. She spent five years as the Marketing & Communications Specialist at Finger Lakes Wine Country, where she worked with regional businesses and community leaders to brand the destination and promote its experiences to visitors and residents. Giving back to others is important to Melissa, and she serves as a graphic design and fundraising volunteer for The Potter’s Hands Foundation, a local organization that operates a safe house to restore the lives of women rescued from sex trafficking.

When she’s not behind her computer, Melissa can be found crafting, binge-watching reality competition shows, visiting local breweries, and spending time with her family and dog, Lola.

The Brand Boss Studio is a first fruits company.

We believe in empowering the value and the voice of every individual. As such, we are proud to partner with The Potter’s Hands Foundation and proudly donate 10% of company profits to support their mission to restore hope and provide a stable environment for healing and freedom for women rescued from sex trafficking and sexual exploitation.

Learn more about The Potter’s Hands Foundation

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